Fernando Tatis Jr is doing what arguably no MLB player has done before - he’s making baseball fun. From his shiny gold chains to his jaw-dropping plays, El Niño is a rare combination of swagger & performance.

To launch the #23’s signature “Dripped Out” cleats—a shoe Fernando himself collaborated with adidas on—we created a campaign designed to reflect the fun & flash Fernando brings to the game. After all, Fernando is Spanish for ‘fun.’

The work dropped on social during the 2021 MLB All Star game where Fernando wore the Dripped Out cleats for the first time.

Within 48-hours, the campaign became adidas baseball’s most-viewed organic content of all-time.