is an associate creative director – a.henry.hsu@gmail.com

scuf reflex

Be Unstoppable

Scuf is the leader in after-market gaming controllers for consoles. They constantly push for faster triggers, more precise aim, and more ergonomic feel. All so the gamers can do what they do best better: win. 

But who suffers from all this progress? Well, one aggrieved party is the NPC enemies in the games. 

We created interview style content that reached gamers on Twitch and Youtube, as well as Twitch emotes and social pieces that could be shared organically.