We worked with Tailored Brands to create work that elevated the brand.
Search for Jos.A.Bank and chances are, you will find it on sale. How do we make a brand known for “Super Tuesday Sale” stand for something more than sales? Talk about values. Not just about Jos.A.Bank’s meticulous craftsmanship but values of the men who wear it. They are the kind of men who believe in the tried and true path to success. They would rather take the long road and do things the right way than look for shortcuts. That may seem old school to a hoodie sporting Millennial. But to the rest, Jos.A.Bank and the men who wear it represent the things that never go out of style: integrity, hard work and a life lived without cutting corners.
For Men’s Wearhouse, 2022 was set to be the biggest wedding season in over 30 years. We were tasked with making it the destination for grooms.
Grooms remember Men’s Wearhouse as the place that guaranteed that they will like the way they look. But there is no place for “like” on a day filled with love.
So, we introduced a new positioning and created a wedding campaign that promises that grooms will “Love The Way You Look”. After all, they are marrying the love of their life, not the like off their life.