The first Spark AR Lunar New Year Celebration
Lunar New Year is one of the most celebrated holidays in the world, and something that most Americans still know very little about.
Every year, Panda Express uses their platform as the largest American Chinese food brand, to share this important cultural event with their guests.
With the help of Unit9, we created the Celebration of Good Fortune. The campaign included five unique Spark AR filters that brought various holiday traditions to life in magical ways, allowing users to participate, learn and share on Facebook and Instagram.
And the year before, we made a 5 room experiential event to teach people about Lunar New Year traditions.
